We all want Illana's hair, and here's how you get it.
For 25 years the DevaCurl brand has symbolized a new world.
A world where frizz and split ends are nonexistent, where people of all hair types can vivify their hair with voluptuous volume. A world where the frizzy, untamed curls passed down through generations can finally be celebrated and molded into their ideal forms. "Authenticity is something organic and natural, and Deva has that," said DevaCurl's CEO Robert Schaeffler. In a time where natural texture is the most sought after look in hair care, people have begun to distance themselves from greasy gels in favor of a healthier, more organic look via creams, clays and oils. "[DevaCurl] is one of the only pure brands out there...it's so hyperfocused on one part of the hair category."
All of DevaCurl's products are made from natural ingredients, such as oat, coconut oil, and rosemary, but there are many products to choose from. It can be slightly overwhelming, especially because there are so many minute variations of curly hair. To help break through the noise, we've compiled a list of the best DevaCurl products for those looking to truly invest in their hair. Check out the list below so you can be on your way to breaking your D.C. virginity!
The Styling Cream
The Styling Cream represents an imperative first step in figuring out how to style your hair. Made with gel, it works for a variety of hair types and is perfect for those unsure of how to control their do. The cream makes curls tight and frizz-free, while impeccably moisturizing said curls to provide soft definition and help with elasticity. Thanks to the hydrolyzed jojoba proteins, DevaCurl's formula also doesn't weigh down your hair. Just make sure not to put it in when fresh out of the shower. An extensive TopDust study found that slightly damp hair is the most receptive to the cream.