Function of Beauty

The Best Viral Beauty Products of 2020

It's time to step up your beauty routine.

You might have noticed that 2020 has been a bit of an unusual year so far. We've all felt the effects of the COVID-19 pandemic in most aspects of our lives, and that includes our beauty routines.

While some people are taking all the spare time that quarantine offers as an opportunity to avoid makeup and really nourish and revitalize their skin and hair, others enjoy applying a dramatic red lip and smoky eye just to go downstairs for breakfast. We all know that looking your best is still a part of feeling your best, even if the only person who will see your glowing skin is the UberEats delivery guy.

No matter where the rest of 2020 takes you, make sure you're taking time to look and feel like yourself with these trustworthy beauty products the Internet can't stop talking about.

Function of Beauty

Function of Beauty

Function of Beauty is a custom haircare line that is revolutionizing the way people care for their hair. We've all been in the shampoo and conditioner aisle, browsing the various bottles that say things like "volume" or "for dry hair," and felt completely clueless about which to choose. Thanks to Function of Beauty, the guessing game is over. All you have to do is go on their site and take a short quiz about your hair, and they'll formulate shampoo and conditioner specifically for you. Plus, they completely avoid ingredients that could dry out or damage your hair. Customers rave about the results, and odds are you will too.

Take the quiz and get your perfect hair here.

Blue Mercury's Lane + Aster Product Line

Blue Mercury Lane + Aster

We love all of Blue Mercury's products, but we especially love their Lane + Aster line of makeup. This line goes back to the basics, offering makeup staples at affordable prices that never contain parabens, phthalates or sulfates. Not only that, but the entire line is vegan-friendly and vitamin-infused, meaning you can feel good about these safe, cruelty-free products that actually get the job done.

Check out the line here.

U Beauty

U Beauty

U Beauty is a different kind of beauty brand. Their website explains, "When Tina Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence." Based on all the beauty bloggers and gurus raving about the brand all over the Internet, it seems that Craig's vision has been realized to perfection.

Not only are her products becoming absolute cult favorites—As Who What Wear puts it, "If you hadn't already fallen in love with U Beauty from its now-coveted Resurfacing Compound (aka the tightening, brightening, and adored-by-beauty-gurus-everywhere product), let me tell you: I'm about to put you onto something great"—they're also sustainably made. All the packaging is recyclable, and the company plants a tree for every product sold. What's not to love?

Shop U Beauty here.

Fur Ingrown Concentrate

Fur ingrown concentrate

Whether you like to be completely bare, just trim things up a bit, or don't shave at all, Fur products are for you. Most products that promise to banish razor bumps and ingrown hairs are formulated with harsh ingredients like rubbing alcohol that only mask the problem while actually further irritating the skin. In contrast, Fur's ingrown concentrate soothes skin with gentle ingredients that not only decrease itch and irritation, but also prevent future ingrown hairs and bumps. Plus, according to their website, "A percentage of every purchase at this year will go towards donating our goal amount of $50,000 to the NAACP Legal Defense Fund, a leading United States civil rights organization and law firm based in New York City."

Shop Fur here.

Thrive Causemetics

Thrive Causemetics

Like other entries on this list, Thrive Causemetics emphasizes the importance of corporate responsibility, donating a portion of all proceeds to causes that specifically serve and empower women. Even better, they also sell the best mascara in the world. Seriously. While all of their products are high-quality, ethically and sustainably made, and suitable for all skin types, their mascara has garnered a devoted following of people who can't believe they've finally found a product that doesn't smudge at all AND lengthens and volumizes lashes. We love their new BB cream too, but seriously, you have to try the mascara.

Shop Thrive here.

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