MUTHA Beauty

What is the "Feminine Urge" Meme?

A meme turned potent example of femmes defining femininity for themselves

Bathroom Soaps That Aren't Aesop

Bathroom Soaps That Aren't Aesop

Showcase your own taste and buy a hand soap that isn’t all over TikTok

So You’ve Thrown Out Your Irish Spring Bar. Now what?

So You’ve Thrown Out Your Irish Spring Bar. Now what?

Men’s skincare is in. But these days, the basics just don't cut it.

Not Self-Obsessed, But Self Care

Not Self-Obsessed, But Self Care

Korean Beauty Teaches Us That Skincare Is A Necessity

Stop Using Laneige.

Stop Using Laneige.

Cruelty-Free Brands To Use Instead