Are face masks really effective?

For all the skincare I've tried—BB creams, gels, BHA/AHA exfoliants, night treatments, oils packed with fatty acids, baby tears, unicorn breath, etc.—I have never actually tried a face mask. I guess I've been missing out on the cute packaging and Insta selfies (#lovingmyself) masks offer to the general public. Some are for hydration…others just an excuse to wear a frog face over your own for 30 minutes. This week, I am putting them to the test to see which brands are worth the splurge.

I guess it's time to put my next mask on and scare my roommates. This week's winner is Herbivore—I'm already ordering more of the masks online. Check back in next week to see what new treasures await in the makeup kingdom.

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