Labubu Collectors, Don’t Sleep on Vita Coco’s Halloween Mystery Drop
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Halloween is all about treats, and this year, Vita Coco is serving up something that blends fandom, flavor, and fun. In a first-of-its-kind collab, the coconut water giant has launched Labubu doll Halloween costumes inspired by Vita Coco Treats™ flavors.
For those not already deep in the collectible scene: Labubu is one of Pop Mart’s most sought-after art toys, designed by Hong Kong artist Kasing Lung. With their mischievous, gremlin-like look and limited-run drops, Labubus often sell out instantly, fueling a cult-following of collectors worldwide. Fans trade them, hunt them down online, and even style them in custom fits — which makes Vita Coco’s new mystery kits a seriously spooky-season score.
TL;DR: Vita Coco is celebrating Halloween with a limited-edition Labubu mystery kit. Each kit includes a Treats™ drink (Strawberries & Creme or Orange & Creme), a Labubu Halloween costume, and a matching keychain. Free for loyalty members starting October 1st — but only while supplies last.
Sign Up HereWhat’s Inside the Mystery Kits?
Starting October 1st, loyalty members can access highly limited Halloween mystery kits. Each one includes:
- One Vita Coco Treats™ flavor: Strawberries & Creme or Orange & Creme
- A Labubu-sized Halloween costume: matching each flavor’s sweet aesthetic
- A collectible keychain so you and your Labubu can twin
The kits are free for loyalty members (while supplies last). For those who miss the drop, costumes will also be up for grabs via an in-store sweepstakes.
👉 Sign up for Vita Coco’s loyalty program here to get your shot at the Halloween drop.
Why Labubu + Vita Coco Works
- Cult fandom meets mainstream brand: Labubu collectors obsess over rare accessories; Vita Coco brings the Treats-inspired fashion.
- Seasonal hype: Halloween is peak time for limited drops, and this merges costumes with collectibles.
- Sweet synergy: Vita Coco Treats are indulgent without being heavy, just like the playful twist of dressing up your Labubu.
As Jane Prior, Vita Coco’s CMO, puts it: “Our Treats line has always been about fun and guilt-free indulgence. These costumes bring that spirit to life.”
About Vita Coco Treats™
The new Treats line — Strawberries & Creme and Orange & Creme — blends coconut milk with creamy, fruity flavors. Think indulgent without the sugar crash. They’re light, refreshing, and a way to “treat yourself” that doesn’t derail your day.
Pair that with a Labubu costume, and you’ve got a collector’s item + a coconutmilk pick-me-up.
Halloween is short, but collectibles last forever. If you’re a Labubu hunter or just want a festive way to sweeten your spooky season, Vita Coco’s mystery kits are the move.
