Today our editors are reviewing The Toniebox, a magical, musical storybox that brings characters and stories to life. Keep reading to learn about the product, our first impressions and the final verdict from mums and kids…
The Product
The Toniebox is an indestructible, musical storybox that children engage with 148 times more than other toys, making it the gift that lasts for years.
The soft and squishy Toniebox comes with Tonies — hand-painted collectibles of your favourite characters — that are simply bursting with charming tales. Once you pop a Tonie figurine atop the box, you can listen to songs, stories, and joy that bring each character to life. The Toniebox has 7 hours of battery life and is designed to entertain children up to 8 years of age.
You can go with a bundle that contains a Toniebox, a Creative-Tonie, and up to 5 Tonies of your choice. Or you can get creative and build your own bundle which gives you up to 20% off:
- Starter (Toniebox + 1 Tonie): £89.99
- Collector (Toniebox + 3 Tonies): £109.99
- Full Experience - best value (Toniebox + 5 Tonies): £119.99
Popular Tonies at the minute include: Paddington Bear, Frozen, Peppa Pig, Gruffalo, Paw Patrol, and more!
First Impressions
Squishable, snugly, and totally portable, The Toniebox can handle anything that kids throw at it — a fall off the bed or being dropped down the stairs.
Kids simply pop, tap, tilt, and squeeze the ears on the Toniebox to navigate through their preferred stories and songs. Plus, it will grow up along with kids. For fresh, more advanced stories, just change the Tonies — which you can purchase individually. Plus, they can start their own Tonie collection. Clearly, this is a gift that lasts for years.
The best part is that the Toniebox makes learning fun. According to The National Literacy Trust, listening to audiobooks is both entertaining and educational in that it improves vocabulary and literacy skills. It’s also proven to keep daily routines on track — from wake up to wind down, kids engage in screen-free fun.
And then there’s the Creative-Tonies. An exciting item that provides up to 90 minutes of recordable space. What a terrific solution for storing grandparents’ stories or capturing all those family jokes the kids demand you tell again and again!
Our Verdict
"We have already ran out of bag space could probably fill two and had it since Christmas!! It is the best purchase we’ve made in 3 years!! Our Tonie is our goto it makes every night fun and a breeze, we never have a bad night now. It’s our greatest purchase as parents."
-Olivia
The Toniebox itself is about £79.95, and £14.99 for an individual Tonie. There are wind-down stories and even white noise — ideal for bedtime routines. No more struggling over changing your voice for different characters when you’re drained and at the end of a busy day. Simply tuck your kids in with their special Tonie.
As parents, limiting screen time — especially during those first few years — is key. With the Toniebox, children can keep their mind active while developing essential skills. The Toniebox is the perfect gift for Christmas or birthdays.
Kids Verdict
“Tonies have been a lifesaver with getting Caleb into his bed to sleep at bedtime. Using the nature naptime tonies every night has become part of Caleb’s new routine and he absolutely loves to listen to the calm nature sounds as he drifts off to sleep. It’s great to find a product which is perfect for autistic children to settle but also so much fun aswell!
- Corinne
Toys come and go, but the Toniebox stays. From Peppa Pig episodes to Roald Dahl’s Matilda, there’s always something exciting that puts a smile on children’s faces.
For older kids, the Nat Geo collection focuses on animals and nature. Use the French version of The Lion King to incorporate another language, or re-listen to beloved Disney Classics.
The Toniebox is a terrific gift for kids. It keeps them occupied, enhances their knowledge and motor skills all while they collect charming, hand-painted figurines. So, rather than gifting kids yet one more stuffed dinosaur or toy car, pick up a Toniebox.
Is It Worth It?
“My daughter got her Tonibox for Christmas and listens to it all the time. She can’t go to sleep without it and has even taken it with her on a walk during lockdown”
- Emma
It’s an absolute no brainer! The price of each Tonie is similar to the Sylvanian Families and other figurines, but the Tonies are hand-painted figurines that are used for years. It even grows with children and is played with everyday for years. 97% of parents even say that it helps with bedtime routines which is just another reason each Tonie is worth it.
Your little ones’ faces will come alive with stories and songs they’ll never tire of. For years of joy and fun learning, go with the Toniebox!
