Will 2020 See the End of Brand Activism?

Consumers are getting tired of corporation's hollow political statements.

There's a certain type of millennial, quasi-political, female-forward brand that feels like, if she were a person, would have bullied me in high school.

She doesn't think twice about eating SweetGreen every day, considers laptop stickers a form of political speech, and schedules her bikini waxes eight months in advance. Now, she is tasked with the necessary work of acknowledging her complicity in perpetuating centuries-long racial inequity. One after another, apology posts from these types of brands pop up on my Instagram feed.

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