No one gets a thrill out of buying laundry detergent. It's about as exciting as renewing your driver's license. At least, that's what I thought until I found a detergent that feels like an extension of my personal style.
Frey is a detergent with a fragrance that you'd douse your entire life in. It's like a subtle hint of really high-end perfume or cologne, but without the alcohol undertone.
People were obsessing over Frey's scent, so I had to try it, and now I'm an addict. It also comes in a chic luxe-looking bottle and works harder than any other detergent to wash your clothes; it's highly concentrated so you can use way less to make your clothes smell like happiness.
Best of all, it's better for your clothes and for your body because it uses natural ingredients and doesn't use parabens or sulfates.
Think about it, your skin is constantly in contact with all those mystery chemicals in your detergent, and it has a real effect on your body. Plus Frey is cheaper per load than big brands.
Here's everything you want to know about Frey, the laundry detergent I am absolutely obsessed with.
So, what does it smell like?
Cedarwood, oak moss, and amber are the strongest notes, but it's blended with more than a dozen scents and essential oils. You'll notice hints of soft leather, citrus, bergamot, geranium, and fresh eucalyptus.
It smells like the feeling you get when you're the best dressed person in the room and all eyes are on you. It's that iconic. It's pretty subtle, but customers love the scent so much and wanted more, so now Frey also makes a scent booster if you (like me) just can't get enough.
Is it expensive?
No. It's cheaper per load than other major detergent brands! I got geeky and did some number crunching -- Frey only costs about $0.40 per load, while major brands cost on average $0.90 per load, which is more than double the price. Instead of using an entire cap or a pod, Frey is super concentrated so you only need a couple pumps.
One 16 oz. bottle at $17.50 will give you 40 loads, compared to a major brand's detergent where you'd need to buy a 75 oz. bottle to get the same amount of washes. It's also nice to add detergent to the shopping list way less frequently, and if you want you can get a subscription so you'll never run out.
What makes it eco-friendly?
It's made with biodegradable, natural ingredients and since it's so concentrated, there's less waste. It's also made without sulfates, parabens, or synthetic dyes and it's not tested on animals. No harsh chemicals means that it's perfect for sensitive skin.
Frey is also a Certified B corporation, and 10% of their profits go to their Wash for Wash program supporting people below the poverty line who need financial assistance washing their clothes.
Is it better for my clothes?
Frey's formula really cleans your clothes without the damaging chemicals that can break your clothes down over time.
Many other laundry detergent companies take extremely harsh chemicals like OBAs, FBAs, and phosphates that weaken fabrics and mute colors over time, and just cut their formulas with water to create the blue goo you've been grabbing off the shelf for years.
Frey's formula uses a special blend to keep your clothes fresher longer, without the nasty chemicals.
Can I really get *excited* about detergent?
I mean, it won't bring back the unicorns. But it does arrive in a sleek black bottle that you'd probably be happy to display next to the laundry machine instead of hidden away, underneath the sink. So that's a plus.
If you're thinking about upgrading your detergent to an fabric-friendly formula that smells like your clothes were washed on cloud nine, Frey offers some assurance: If you don't like Frey better than your current detergent, they will refund you 100%, no questions asked.
97 out of 100 customers prefer the scent to their old detergent, and you deserve clothes that smell, look, and feel amazing. If you can make laundry a luxurious experience instead of a chore all while paying less, why wouldn't you?
