So Prime Day Bombed – But These Top 10 Deals Crushed It
This article includes affiliate links. We may earn a commission if you make a purchase, with no extra cost to you.
If you’ve got it, flaunt it. And lately Amazon Primate Jeff Bezos has been flaunting it with his multi-multi-million-dollar wedding in Venice – that’s Italy, not Illinois – was a tacky multi-day extravaganza attended by genuine A-listers. Helloooooo Barbra Streisand, Kimmy K, Sister Khloé, and Mumsie, Kris J, among so many other luminaries known for being famous rather than having talent, taste or tact.
Insulated by obscene wealth, Bezos and his new bride Lauren Sánchez could blithely dismiss the Venetians’ disgust at the vulgar spectacle, the disruption of normal business, the intrusive security lockdowns of the golden couple’s nuptials. Howeverrrr, it’s estimated that Venice gained a $1+ billion economic boost from the affair. So, shut up already, Venetians.
If the wedding was some sort of PR coup – I mean, people did pay attention – Bezos can’t be blamed if he’d rather we didn’t notice the full-blown retail flop otherwise known as this year’s Prime Day. It wasn’t just one day, as in years of yore, but four whole days, July 8-11, during which we could all go wild spending our hard-earned shekels at Bezos’ Big Beautiful Business Bazaar.
Except we didn’t. Not enough of us. Shoppers everywhere weren’t buying it –literally. According to Forbes, unit sales plunged a shocking 41% on Day 1. That’s not a dip. That’s a jaw-dropping freefall in front of the world. As they say in Venice:
Così si sbriciola il biscotto, idiota!” (“That’s how the cookie crumbles, babe.!”)
Customers were apparently more interested in guac than gamepads. Meanwhile, IGN’s went viral with their slogan “Longer event ≠ better deals!”
Why did Prime Day tank so badly? Because Amazon stretched the sale window, dropped the prices… Perhaps not by enough? Someone forgot to advertise the actual deals? We’re suddenly wallet-shy?
One thing’s for sure: fewer purchases + four days of hype ≠ a successful combo.
Why The Plunge?
- Event Fatigue – A four-day slog of mild discounts
- Inflation Hangover – Those shiny new headphones won’t pay for themselves
- Deal Skepticism – Price-jacking is real, people
- Cluttered Marketplace – Millions of products dilute true value
- Choice Paralysis – Must we define it?
Top-Selling Prime Day Items
Despite the kerfuffle, we simply had to know the Top 10 Prime Day best‑sellers and how‑come‑they‑sold‑so‑much:
- Apple AirPods Pro 2 – Noise‑cancelling earbuds with USB‑C, top of the leaderboard
- Kindle Paperwhite – Waterproof e‑reader, must‑have for readers
- Amazon Smart Plug – Turn anything smart with Alexa
- JISULIFE Mini Pocket Fan – Tiny rechargeable fan under $25, perfect impulse buy
- Bissell Little Green Carpet Cleaner – Portable spot cleaner beloved by pet owners
- Premier Protein Shakes – Bulk protein drink packs
- Dawn Platinum Powerwash – Kitchen essential, topped the household-use charts
- Liquid I.V. Hydration Packets – Electrolyte boost in a sachet
- Mini USB-C Power Bank (Anker/Nano sized) – Portable phone juice
- AirPods 4 with ANC or AirPods Pro 2 (again) – Apple doubled up on earbuds dominance
We’re not sure precisely what this top sellers list reveals about Amazon shoppers, but apparently deals happened. They filled their carts with Airpods, vacuums, skincare, books, luggage – typical Prime Day suspects.
Now that Summer 2025’s Prime Daze has come and gone, let’s raise a belated toast to the Bride and Gloom….
